William Arcand, a French-Canadian photographer & director based in London, excels in capturing the essence of authentic, spontaneous, and relatable moments interwoven with intimate, dreamlike portraiture. His work strikes a delicate balance between sensitivity and energy, characterized by a vibrant, youthful palette of pastels that seamlessly blend the contemporary with the nostalgic, creating images that feel truly timeless. Arcand has collaborated with notable brands such as Chanel, Calvin Klein, Nike, Ray-Ban, Zara, Barbour & Palm Angels, among others.

In 2023, he released his self-published monograph, NOW, a compelling collection that encapsulates six years of the artist's early work, showcasing his distinctive style and creative evolution.