William Arcand is a Montreal-based fashion photographer and director. Travel has always been a driving force of creativity for the young artist, as he multiplies trips back and forth between Montreal, Toronto, Paris and New York. This is how he developed a unique image that impacts people's minds with its distinctive and intimate character. Always focused on authenticity and sensitivity, his work brings together both portraits with strong character, as well as mysterious & captivating atmospheres that have earned him commissions for major brands such as Lacoste, SSENSE and Zara.